• Skills Attainment

Social Media Marketing

Social Media

The Social Media Marketing track is offered in an 8-week or 12-week session. During this time, students will conduct market and competitive research to educate themselves on the company and its opportunities. That information combined with site and advertising analytics will be applied to develop an executable digital marketing strategy and campaign guidelines.
global marketing

Skills

This internship requires students to apply technical skills they have acquired in class and during the boot-camp to analyze consumer trends, evaluate assigned client’s objectives and needs to develop an effective marketing campaign. The specific objectives are:

  • Advertising and Branding. Students will conduct research and analysis on consumer trends and behaviors and produce a professional advertising campaign. The process will include the use of Facebook/Instagram/Pinterest marketing, Google Analytics, and consumer analysis where applicable.
  • Client Relations and teamwork. Students will develop the interpersonal skills through interaction with the client and their team. Students will manage teamwork and create a constructive and professional working relationship to address client’s needs and discuss expectations.
  • Technological and Digital Tradecraft. Students will strengthen their skill set and gain a better understanding of the role of digital media and marketing for businesses. Students will identify best practices in digital marketing, utilize data to create a strategic marketing plan, and establish their personal brand through the process.

Course

Branding

Discuss how to make branding consistent and how to have a cohesive brand strategy. Gain a better understanding of the client's core values in order to make sure they are being communicated through social media.

Advertising

Strategize on how to create a global social media marketing strategy and implement tactics that will help deliver visibility to the client.

Client Presentation

Consolidate projects completed throughout the course into a client-facing presentation to be delivered during to the business client.

Content Strategy

Using proven advertising strategies to target consumers globally and increase visibility and reach.

Client and Competitor Global Market Analysis

Discuss clients target demographic and analyze the social media strategy of similar companies to see what tactics and strategies they are deploying.

Intern Boot Camp

Interns will get an in-depth overview of the global digital marketing landscape and gain a working understanding of how organizations are marketing in today's digital age.

Optimization

Discuss how to optimize a social media strategy and campaign and how the brand should be strategically creating, building and maximizing their social media plan to connect with their target audience.

Client