GetGlobal 2019 – Thrive in Foreign Markets

California International Trade Center Launch
November 6, 2019
11:30am – 12:20pm Room 4 

The California International Trade Center (CITC), powered by the California Community Colleges Chancellor’s Office, and in partnership with the Small Business Development Centers, is launching a new initiative aimed at economic growth for small business.  The ITC is a Digital Trade Center which supports Governor Newsom’s agenda to grow the California economy by empowering the small business community. The ITC will provide strategic services for global sales including workshops, training, consulting, and resources that assist small to mid-size companies entering global markets through ecommerce platforms.  Join us at our launch announcement and find out more.

• Leah Goold-Haws, Statewide Director, California International Trade Center
• Richard Swanson, Senior Advisor U.S. Operations, U.S. Commercial Services
• Stephen Cheung, President, World Trade Center Los Angeles
• Patrick L. Perreault, President and Founder, Périmètre
• Ted Hiatt, Associated Regional Director, Los Angeles Regional Small Business Development Center Network
• Felipe Cusnir, Chief Executive Officer, Swell Capital Inc.
• Joel Perler, Marketing Manager for Economic Development, Port of Long Beach

Educator Faculty Forum Session
November 6, 2019
12:30 – 2:00pm

Learn about the latest trends in industry to prepare your students. We will be discussing global opportunities, how globalization is impacting work and the intersection of the current statewide initiatives from the Community College Chancellor’s office. Get your students ready to go global!

Industry KSA (Knowledge, Skills, Abilities) for Today and Tomorrow
Speaker: Stephen Cheung, President, World Trade Center Los Angeles

Introduction of Global Trade Sector Regional Directors
Regional Directors:

• Ruth Amanuel, Los Angeles Region
• LaSonja Hill, Bay Area Region
• Gordon Hinkle, North and Far North Region
• Adilene Polis, South Central Coast Region
• Alicia Rios, Central/Mother Lode Region

California International Trade Center Global Sector Programs and Partnerships

• NASBITE: Ray Bowman, Program Chair, District Export Council of Southern California and Small Business Development Center Director, Ventura and Santa Barbara Counties
• NexusEdge: Eddie Lin, Co-founder, NexusEdge
• Hub & Spoke Virtual Internship: Brandon Church, Workforce Development Project Coordinator
• Global Trade Website Resources: Chris Brandmeir, Educator Liaison-Special Projects, Global Trade
• Cross-Sector Collaboration: Ruth Amanuel, LA Regional Director, Global Trade and Kate Mishler, LA Regional Director, Advanced Transportation and Logistics

Faculty Development in International Business Program Trip to Japan Information
Speaker: LaSonja Hill, Bay Area Regional Director, Global Trade

eCommerce and Employment
Speaker: Ray Bowman, Program Chair, District Export Council of Southern California and Small Business Development Center Director, Ventura and Santa Barbara Counties

Faculty Groups: Opportunities and Challenges with Current and Future Programs

Employment Outlook for Global Trade
Speaker: Johanna Maska, CEO, Global Situation Room

CA International Trade Center Business Series
November 6-7, 2019
Host: Joshua Halpern, Chief Strategy Officer, California International Trade Center (CITC)

DAY 1: November 6, 2019

Payments: Key Issues in Making it Easy for Your Customers to Buy
4:00 – 4:50 pm Room 2
Moderator: Joshua Halpern, Chief Strategy Officer, CA International Trade Center
Speakers: Andrew Keighery, HSBC, Aly Holvik, former PayPal, Hans Dose, Tenikle
Payments and maintaining stable pricing are continually difficult challenge for many companies. Which payment solutions to offer, how to repatriate your revenues, and how to avoid fraud are just some of the issues that one needs to think about. This session will give an overview on how companies can successfully navigate the issues of payments, price stability, and other key topics.

DAY 2 : November 7, 2019

Incremental Global: The Role Marketplaces Play in Your Early B2C Global eCommerce Strategy
10:30 – 11:20 am Room 4
Host: Joshua Halpern
Speakers: Chad Epling, Mamenta, Jeff Unze, Beyond X, Fiona Weng, Tmall
This session will look at how merchants can utilize the global patchwork of platforms to access the major markets and develop a wide-reaching international presence while mitigating risk.

Japan Social Media Strategies
2:00 – 2:50 pm Room 2
Host: Joshua Halpern
Speakers: John Hayato Branderhorst, btrax, Inc., Ayaka Matsui, Aydea, Adam Xavier, Paris Hilton Skincare
This session will cover the how-tos, dos and don’ts, and general rules of thumb for how to successfully enter the Japanese social media conversation successfully.

Global Retail Power Leaders: Hear from Local Retailers Selling Globally
3:00 – 3:50 pm Room 1
Moderator: Joshua Halpern Speakers: Kai Li, Revolve, Adam Xavier, Paris Hilton Skincare

Common Tax Compliance Pitfalls When Selling Cross-Border and How to Avoid Them
3:00 – 3:50 pm Room 3
Host: Joshua Halpern Speaker: Patrick Firth, Avalara
International tax in general is difficult to master, but it can be all the more difficult with products moving in and out of various countries and tax regimes. This session explores how to get a process for managing those issues effectively.

The Global eCommerce Opportunity: Are you Ready?
3:00 – 3:50 pm Room 4

*Schedule subject to change

GetGlobal 2019 Will Have Two Full Days of Programming

Please see GetGlobal’s website for current details.