The Global Advertising track is offered in an 8-week or 12-week session. During this time, students will conduct market and competitive research to educate themselves on the company and its opportunities. After gaining an understanding of the fundamentals of various ad platforms, the students will build and launch a test campaign for the client.
This internship requires students to apply technical skills they have acquired in class and during the boot-camp to analyze consumer trends, evaluate assigned client’s objectives and needs to develop an effective marketing campaign. The specific objectives are:
Intern Boot Camp
Interns will get an in-depth overview of the global digital marketing landscape and gain a working understanding of how organizations are marketing in today’s digital age.
Getting the additional eyeballs on it allowed us to continue to serve our audience with clever and creative things. The students understood that their role in growing domestic sales would also impact global sales.