The Global Analytics track is offered in an 8-week or 12-week session. Students will take a deep dive into Google Analytics and identify how to leverage data to provide meaningful recommendations. Analytical data combined with market research will be presented to the client to offer a holistic overview of their business online.
This internship requires students to apply technical skills they have acquired in class and during the boot-camp to analyze consumer trends, evaluate assigned client’s objectives and needs to develop an effective marketing campaign. The specific objectives are:
A group of students from the California International Trade Center at Long Beach City College helped Craig McManis, founder of MagnetPal to expand their digital marketing efforts. This win-win partnership allowed the students to learn real-world skills while helping the business expand its online footprint and create engaging content to reach a new audience.
This project enhanced MagnetPAL’s overseas presence and a new distributor relationship in New Zealand was established based on search engine optimization recommendations made by the interns.