- Skills Attainment
Analytics
Global Analytics


Skills Attainment
- Data Collection and Analysis. Students will strengthen their skill set and gain a better understanding of the role of digital media and marketing for businesses. They will learn how to meaningfully collect and interpret data to develop a realistic business plan.
- Client Relations and Teamwork. Students will develop the interpersonal skills through interaction with the client and their team. Students will manage teamwork and create a constructive and professional working relationship to address client’s needs and discuss
- Technological and Digital Tradecraft. Students will strengthen their skill set and gain a better understanding of the role of digital media and marketing for businesses. Students will identify best practices in digital marketing, utilize data to create a strategic marketing plan, and establish their personal brand through the process.
Course Framework
Intern Boot Camp
Client and Competitor Global Market Analysis
Global Trend Setters
Google Analytics Training
Global Data Analysis
Client Presentation
Client Testimonials
A group of students from the California International Trade Center at Long Beach City College helped Craig McManis, founder of MagnetPal to expand their digital marketing efforts. This win-win partnership allowed the students to learn real-world skills while helping the business expand its online footprint and create engaging content to reach a new audience.
This project enhanced MagnetPAL’s overseas presence and a new distributor relationship in New Zealand was established based on search engine optimization recommendations made by the interns.
Getting the additional eyeballs on our digital marketing campaigns allowed us to continue to serve our audience with clever and creative things. The students understood that their role in growing domestic sales would also impact global sales.
- Craig McManis, MagnetPAL