• Skills Attainment

Market Analysis

Market

The Market Analysis track is offered in an 8-week or 12-week session. During this time, students will conduct intensive research on domestic and foreign markets, competitors, product differentiation and consumers. A survey will be created, deployed and analyzed to offer quantitative and qualitative support for client recommendations.
students using a laptop computer

Skills

This internship requires students to apply technical skills they have acquired in class and during the boot-camp to analyze consumer trends, evaluate assigned client’s objectives and needs to develop an effective marketing campaign. The specific objectives are:
  • Strategic Market Research. Students will conduct intensive research on the company, product, competitors and current/potential markets. That information will be synthesized into executable recommendations for the client.
  • Client Relations and Teamwork. Students will develop the interpersonal skills through interaction with the client and their team. Students will manage teamwork and create a constructive and professional working relationship to address client’s needs and discuss expectations.
  • Data Collection and Analysis. Students will strengthen their skill set and gain a better understanding of the role of digital media and marketing for businesses. They will learn how to meaningfully collect and interpret data to develop a realistic business plan.

Course

Intern Boot Camp

Interns will get an in-depth overview of the global digital marketing landscape and gain a working understanding of how organizations are marketing in today's digital age.

Client and Competitor Global Market Analysis

Discuss clients target demographic and analyze the social media strategy of similar companies to see what tactics and strategies they are deploying.

Global Trend Setters

Analyze trendsetting brands who have used non conventional tactics to differentiate themselves globally.

Product Analysis

Review the clients products and discuss how they might be able to better position their products globally.

Survey Deployment

Create a customer survey to better understand the market challenges facing the client. Students will create, deploy and analyze the results of each survey.

Client Presentation

Consolidate projects completed throughout the course into a client-facing presentation to be delivered during to the business client.

Client