This internship requires students to apply technical skills they have acquired in class to analyze consumer trends, evaluate assigned client’s objectives and needs to develop strategic research and ideas for their client. The specific objectives are:The Global Trade Springboard is a virtual showcase that pairs local e-commerce businesses with local community college students. It is designed to show what can be accomplished by students in a relatively short period of time with a few essential digital marketing skills.

With the oversight of an expert digital marketing mentor each business will work with student interns to deploy an online marketing campaign. Students and mentors will meet with the business client prior to and after the event to discuss strategy.

The mentor will facilitate the program, distribute a pre-assessment to students and business clients, review team advertisements and solicit feedback about the team experience with the entire group, distribute post assessment, and facilitate the final team presentation.